Green and Blacks and Ben and Jerry’s have re-affirmed their commitment to ethical manufacturing, both announcing that their ranges will soon become 100% Fairtrade.
Green and Black’s have always had a commitment to Fairtrade. Their Maya Gold bar was the first official Fairtrade product to be sold in the UK, but this announcement demonstrates their continued commitment to good values.
After Ben and Jerry’s was sold to Unilever 10 years ago, the brand has been closely observed by those of us wondering “will corporate ownership change their activist priorities?”
These announcements come as refreshing news at a time when many manufacturers opt for a single Fairtrade product line to appease their “ethical consumer” target group, while leaving the rest of their range unchanged.
(Source: The Guardian, BBC News, Photos: Beattrapkit and Meaghan O’Malley)
