Posts tagged as:

fairtrade

Two Long-termers Affirm Their Values

by Jonathan Morgan on February 19, 2010

Ben and Jerry's

Green and Blacks and Ben and Jerry’s have re-affirmed their commitment to ethical manufacturing, both announcing that their ranges will soon become 100% Fairtrade. Green and Black’s have always had a commitment to Fairtrade. Their Maya Gold bar was the first official Fairtrade product to be sold in the UK, but this announcement demonstrates their [...]

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Fairtrade: Just Another Target Group?

by Jonathan Morgan on December 9, 2009

Post image for Fairtrade: Just Another Target Group?

As I’ve mentioned here before, the industry juggernauts are beginning to notice. They’re beginning to tap into the growing target group that is the Fairtrade consumer. It’s been creeping in for a long time, ever since the pioneer brands (Traidcraft, Cafédirect, Divine, etc.) created enough of a presence to force supermarkets to realize we exist: [...]

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Max Havelaar Fun Fairtrade ad.

by Jonathan Morgan on June 10, 2009

Here’s an amusing advert from Dutch Fairtrade brand Max Havelaar. (via Treehugger)

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